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Instagram Marketing Trends 2018

Instagram Marketing 2018

At first, access to 800 million users might sound like a marketer’s dream.

But the more you think about that number, 800 million users means more competition.

And more clutter.

To make matters worse, Instagram continues to make changes to their algorithm, negatively affecting brands’ organic reach.

In March 2018, Instagram announced that “introducing [algorithm] changes to give you more control over your feed and ensure the posts you see are timely.”

These changes include:

  • Testing a “new posts” button to help users control when their page refreshes to see new posts in their timeline
  • An update “to ensure that newer posts are more likely to appear first in your feed.”

What does this mean? Instagram is still toying with their algorithm.

Good for users. Bad for brands.

That said, it isn’t all doom and gloom for businesses.

For one thing, 8 out of 10 users follow at least one business.

Increased competition means more saturation. That fact, combined with decreasing organic reach, means you’re going to have to pay to play in 2018.